Privacy

Privacy policy

Embedded Social Media Elements Privacy Policy

We integrate elements of social media services on our website to display images, videos and texts. By visiting pages that display these elements, data is transmitted from your browser to the respective social media service and stored there. We do not have access to this data.The following links lead you to the pages of the respective social media services where it is explained how they handle your data:

Privacy

We have written this privacy policy (version 20.05.2020-221126532) in order to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

Automatic data storage

When you visit websites today, certain information is automatically created and stored, including on this website.

When you visit our website as you do now, our web server (computer on which this website is stored) automatically stores data such as

  • the address (URL) of the accessed website
  • Browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the hostname and IP address of the device from which the access is made
  • Date and time

in files (web server log files).

As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot rule out the possibility that this data will be viewed in the event of unlawful conduct.

Cookies

Our website uses HTTP cookies to store user-specific data. Below we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you browse the Internet, use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are also other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you the setting you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information from your PC.

For example, cookie data can look like this:

Name: _ga
Value:  GA1.2.1326744211.152221126532-6
Purpose:  Differentiation of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

  • At least 4096 bytes per cookie
  • At least 50 cookies per domain
  • At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user puts a product in the shopping cart, then continues surfing on other pages and later goes to checkout. These cookies do not delete the shopping cart, even if the user closes his browser window.

Useful cookies
These cookies collect information about user behaviour and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website with different browsers.

Targeted cookies
These cookies provide a better user experience. For example, entered locations, font sizes or form data are saved.


Advertising cookies These cookies are also called targeting cookies. They serve to provide the user with individually adapted advertising. This can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you will be asked which of these types of cookies you would like to allow. And of course, this decision is also stored in a cookie.

How can I delete cookies?

How and whether you want to use cookies is up to you. Regardless of which service or website the cookies come from, you always have the option of deleting, deactivating or only partially allowing cookies. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you allow the cookie or not. The procedure varies depending on the browser. It is best to search the instructions in Google with the search term "delete cookies Chrome" or "disable cookies Chrome" in the case of a Chrome browser.

What about my privacy?

Since 2009 there is the so-called "cookie policy". It states that the storage of cookies requires your consent. Within the EU countries, however, there are still very different reactions to these directives. In Austria, however, that directive was transposed into Paragraph 96(3) of the Telekommunikationsgesetz (Law on telecommunications, 'the TKG').

If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".

Storage of personal data

Personal data that you transmit to us electronically on this website, such as name, e-mail address, address or other personal information in the context of submitting a form or comments in the blog, will only be used by us together with the time and the IP address for the stated purpose, stored securely and not passed on to third parties.

We therefore only use your personal data for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We do not pass on your personal data without consent, but we cannot rule out the possibility that this data will be viewed in the event of unlawful conduct.

If you send us personal data by e-mail – i.e. away from this website – we cannot guarantee the secure transmission and protection of your data. We recommend that you never transmit confidential data unencrypted by e-mail.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR and the Austrian Data Protection Act (DSG), you have  the following rights:

  • Right to rectification (Article 16 GDPR)
  • Right to erasure ("right to be forgotten") (Article 17 GDPR)
  • Right to restriction of processing (Article 18 GDPR)
  • Right to notification – obligation to notify in connection with the rectification or erasure of personal data or restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can complain to the supervisory authority, which in Austria is the data protection authority, whose website you  can find under https://www.dsb.gv.at/.

Evaluation of visitor behaviour

In the following data protection declaration, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot draw conclusions about your person from your behaviour on this website.

You can find out more about the possibilities to object to this evaluation of the visit data in the following data protection declaration.

TLS encryption with https

We use https to transmit data tap-proof on the Internet (data protection through technology design Article 25 (1) GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this protection of data transmission by the small lock symbol in the upper left corner of the browser and the use of the scheme https (instead of http) as part of our Internet address.

Google Maps Privacy Policy

We use Google Maps from Google Inc. on our website. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Maps, we can show you locations better and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google's servers. Here we want to take a closer look at what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.

What is Google Maps?

Google Maps is an Internet map service provided by Google. With Google Maps, you can search for exact locations of cities, attractions, accommodations or businesses online from a PC, tablet or app. If businesses are on Google My Business, you'll see more information about the business in addition to their location. In order to display how to get there, map sections of a location can be integrated into a website using HTML code. Google Maps shows the earth's surface as a road map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.

Why do we use Google Maps on our website?

All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps, we can provide you with the most important information about various locations. You can see at a glance where we have our headquarters. The directions always show you the best or fastest way to us. You can get directions for routes by car, public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.

What data is stored by Google Maps?

In order for Google Maps to fully offer its service, the company must collect and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude or longitude coordinates. If you use the route planner function, the entered start address will also be saved. However, this data storage takes place on the websites of Google Maps. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google places at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide you with individual, personalized advertising.

The following cookie is set in your browser due to the integration of Google Maps:

Name: NID value:
 188=h26c1Ktha7fCQTx8rXgLyATyITJ221126532-5Purpose:
 NID is used by Google to tailor advertisements to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. So you always get tailored advertisements. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiry date: after 6 months

Note: We cannot guarantee the completeness of the data stored. Especially when using cookies, changes can never be ruled out. In order to identify the NID cookie, a separate test page was created where only Google Maps was integrated.

How long and where is the data stored?

Google's servers are located in data centers around the world. However, most servers are located in America. For this reason, your data is increasingly stored in the USA. Here you can read exactly where Google's data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Google distributes the data on different data carriers. As a result, the data can be retrieved more quickly and is better protected against possible manipulation attempts. Each data center also has special emergency programs. For example, if there are problems with the Google hardware or a natural disaster paralyzes the servers, the data will almost certainly remain protected.

Google stores some data for a specified period of time. For other data, Google only offers the option of manually deleting it. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.

How can I delete my data or prevent data storage?

With the automatic deletion feature of location and activity data introduced in 2019, location and web/app activity information is stored for either 3 or 18 months, depending on your decision, and then deleted. In addition, you can also manually delete this data from the history at any time via the Google account. If you want to completely prevent your location tracking, you'll need to pause the "Web and app activity" section of your Google Account. Click "Data and Personalization" and then click on the "Activity Setting" option. Here you can turn the activities on or off.

You can also deactivate, delete or manage individual cookies in your browser. Depending on which browser you use, this always works a little differently. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you want to learn more about Google's data processing, we recommend that you read the company's own privacy policy at https://policies.google.com/privacy?hl=de.

Google Fonts Privacy Policy

We use Google Fonts on our website. These are the "Google fonts" of the company Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.

You do not need to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are fonts.googleapis.com and fonts.gstatic.com requested via the Google domains. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google Account, you do not need to worry that your Google Account data will be transmitted to Google while using Google Fonts. Google records the use of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We will take a closer look at exactly what the data storage looks like.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to your users for free.

Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website and do not have to upload them to our own server. Google Fonts is an important building block to keep the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a great advantage, especially for use on mobile devices. When you visit our site, the small file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can partially distort texts or entire web pages optically. Thanks to the fast content delivery network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So we use Google Fonts so that we can present our entire online service as beautifully and uniformly as possible.

What data is stored by Google?

When you visit our website, the fonts are loaded via a Google server. Through this external call, data is transmitted to the Google servers. In this way, Google also recognizes that you or Your IP address visits our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. By the way, API stands for "Application Programming Interface" and serves, among other things, as a data transmitter in the software sector.

Google Fonts stores CSS and font requests securely with Google and is therefore protected. Through the collected usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the BigQuery database of Google Fonts. Entrepreneurs and developers use Google's web service BigQuery to examine and move large amounts of data.

However, it should be remembered that with each Google Font request, information such as language settings, IP address, version of the browser, screen resolution of the browser and name of the browser is automatically transmitted to the Google servers. Whether this data is also stored is not clearly ascertainable or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use the fonts using a Google stylesheet. A stylesheet is a style sheet that can be used to easily and quickly change the design or font of a website, for example.

The font files are stored by Google for one year. Google thus pursues the goal of fundamentally improving the loading time of websites. If millions of web pages link to the same fonts, they are cached after the first visit and immediately reappear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase speech coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for one day or one year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To delete this data prematurely, you must contact Google Support on https://support.google.com/?hl=de&tid=221126532. In this case, you can only prevent data storage if you do not visit our site.

Unlike other web fonts, Google gives us unrestricted access to all fonts. So we can access an unlimited sea of fonts and get the most out of our website. You can find out more about Google Fonts and other questions on https://developers.google.com/fonts/faq?tid=221126532. Although Google deals with data protection-related matters there, it does not contain really detailed information about data storage. It is relatively difficult to get really precise information about stored data from Google.

You can also  find out which data is generally collected by Google and what this data is used for on https://www.google.com/intl/de/policies/privacy/.

Google Fonts Local Privacy Policy

On our website we use Google Fonts from Google Inc. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. We have integrated the Google fonts locally, i.e. on our web server – not on Google's servers. As a result, there is no connection to Google servers and thus no data transfer or storage.

What are Google Fonts?

In the past, Google Fonts were also called Google Web Fonts. This is an interactive directory with over 800 fonts that Google provides for free. With Google Fonts you could use fonts without uploading them to your own server. But in order to prevent any information transmission to Google servers, we have downloaded the fonts to our server. In this way, we act in compliance with data protection regulations and do not forward any data to Google Fonts.

Unlike other web fonts, Google gives us unrestricted access to all fonts. So we can access an unlimited sea of fonts and get the most out of our website. You can find out more about Google Fonts and other questions on https://developers.google.com/fonts/faq?tid=221126532.

Google Analytics Privacy Policy

On our website we use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics allow us to better tailor our website and service to your needs. In the following, we will take a closer look at the tracking tool and, above all, inform you about which data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool used for traffic analysis of our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to:

  • Target group reports: Through target group reports, we get to know our users better and know more precisely who is interested in our service.
  • Ad Reporting: Ad Reports make it easier for us to analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports give us helpful information on how to get more people excited about our service.
  • Behavioral reports: Learn how you interact with our website. We can track which way you travel on our site and which links you click.
  • Conversion reports: Conversion is a process in which you take a desired action based on a marketing message. For example, if you go from a pure website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are resonating with you. This is how we want to increase our conversion rate.
  • Real-time reports: Here we always know immediately what is happening on our website. For example, we see how many users are reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is easier for interested people to find it on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also serves us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.

Identifiers such as cookies and app instance IDs measure your interactions on our website. Interactions are all kinds of actions you take on our website. If you also use other Google systems (such as a Google account), data generated by Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we as the website operator approve this. Exceptions may be made if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value:2.1326744211.152221126532-5
Purpose: By default.js analytics uses the cookie _ga to store the user ID. Basically, it serves to distinguish the website visitors.
Expiry date: after 2 years

Name: _gid
Value:2.1687193234.152221126532-1
Purpose:  The cookie is also used to distinguish website visitors
Expiration date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value:  1
Purpose: Used to lower the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiration date: after 1 minute

Name: AMP_TOKEN
Value:  not specified
Purpose: The cookie has a token that can be used to retrieve a User ID from the AMP Client ID service. Other possible values indicate a logout, request, or error.
Expiration date: after 30 seconds up to one year

Name: __utma
Value:1564498958.1564498958.1564498958.1
Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated each time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value:  1
Purpose: Like _gat_gtag_UA_<property-id>, the cookie is used to throttle the request rate.
Expiration date: after 10 minutes

Name: __utmb
Value:3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: after 30 minutes

Name: __utmc
Value:  167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiration date: After closing the browser

Name: __utmz
Value:  m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This may have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value:  not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be exhaustive, as Google changes the choice of its cookies again and again.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Via heatmaps you can see exactly those areas that you click. This is how we get information about where you are "on the road" on our site.

Session duration: Google refers to the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

 Bounce rate: A bounce rate is when you only view one page on our website and then leave our website.

Account creation: When you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only displayed in abbreviated form so that no clear assignment is possible.

Location: The IP address can be used to determine the country and your approximate location. This process is also referred to as IP location determination.

Technical Information: Technical information includes, but is not limited to, your browser type, Internet service provider, or screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or advertising you came to our site.

Other data includes contact details, any ratings, playing media (e.g. when you play a video via our site), sharing content via social media or adding it to your favourites. The list is not exhaustive and serves only as a general orientation of data storage by Google Analytics.

How long and where is the data stored?

Google has distributed your servers all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. Here you can read exactly where Google's data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed on different physical disks. This has the advantage that the data can be retrieved faster and is better protected against manipulation. Every Google data center has emergency programs for your data. For example, if Google's hardware fails or natural disasters paralyze servers, the risk of service interruption at Google remains low.

Google Analytics standardizes a retention period of your user data of 26 months. Then your user data will be deleted. However, we have the option of choosing the retention period of user data ourselves. We have five variants available for this:

  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion

When the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user identification and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your information. Use the Google Analytics JavaScript opt-out browser add-on (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on under https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you want to disable, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=221126532. We hope we were able to bring you closer to the most important information about the data processing of Google Analytics. If you want to know more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP anonymization

We have implemented the IP address anonymization of Google Analytics on this website. This feature has been developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.

More information on IP anonymization can be found on https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics Demographics and Interests Reports

We have turned on the advertising reporting functions in Google Analytics. Demographic and interest reports include age, gender, and interests. This allows us to get a better picture of our users – without being able to assign this data to individual persons. You can learn more about the advertising features on https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop using the activities and information of your Google Account under "Advertising settings" on https://adssettings.google.com/authenticated by checkbox.

Google Analytics Deaktivierungslink

If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Attention: The deletion of cookies, the use of the incognito/private mode of your browser, or the use of another browser will result in data being collected again.

Disable Google Analytics

Google Analytics Data Processing Addendum

We have entered into a direct customer agreement with Google for the use of Google Analytics by accepting the "Data Processing Addendum" in Google Analytics.

You can find out more about the Data Processing Addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Google Signals Privacy Policy

We have activated Google signals in Google Analytics. For example, existing Google Analytics features (advertising reporting, remarketing, cross-device reports, and interest and demographic reports) will be updated to provide aggregated and anonymized data from you if you have allowed personalized ads in your Google Account.

The special thing about it is that this is cross-device tracking. This means that your data can be analyzed across devices. By enabling Google signals, data is collected and linked to the Google Account. Google can, for example, recognize when you view a product on our website via a smartphone and only later buy the product via a laptop. By enabling Google Signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

In Google Analytics, Google signals also collect other visitor data such as location, search history, YouTube history and data about your actions on our website. As a result, Google provides us with better advertising reporting and more useful information about your interests and demographics. This includes your age, what language you speak, where you live or what gender you are. Furthermore, there are also social criteria such as your profession, your marital status or your income. All these features help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behaviour, wishes and interests. This allows us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google Account. This is always aggregated and anonymous data and never data of individual persons. You can manage or delete this data in your Google Account.

Google Tag Manager Privacy Policy

For our website we use the Google Tag Manager of the company Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This tag manager is one of Google's many helpful marketing products. Google Tag Manager allows us to centrally integrate and manage code sections from various tracking tools that we use on our website.

In this privacy policy we would like to explain in more detail what Google Tag Manager does, why we use it and in what form data is processed.

What is Google Tag Manager?

Google Tag Manager is an organizational tool with which we can integrate and manage website tags centrally and via a user interface. Tags are small pieces of code that, for example, record (track) your activities on our website. For this purpose, JavaScript code sections are inserted into the source code of our site. The tags often come from Google-internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. They can collect browser data, feed marketing tools with data, integrate buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: organization is half the battle! And of course this also applies to the maintenance of our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools such as Google Analytics. The data collected by these tools shows us what interests you most, where we can improve our services and to whom else we should show our offers. And for this tracking to work, we need to integrate appropriate JavaScript codes into our website. Basically, we could integrate each code section of the individual tracking tools separately into our source code. However, this requires a relatively long time and it is easy to lose track. That's why we use Google Tag Manager. We can easily install the necessary scripts and manage them from one place. In addition, Google Tag Manager offers an easy-to-use user interface and you do not need any programming knowledge. This is how we manage to keep order in our day jungle.

What data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere "administrator" of the implemented tags. The data captures the individual tags of the different web analysis tools. The data is passed through to the individual tracking tools in Google Tag Manager and is not stored.

However, the situation is quite different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behaviour are usually collected, stored and processed with the help of cookies. For this purpose, please read our data protection texts on the individual analysis and tracking tools that we use on our website.

In the account settings of the Tag Manager, we have allowed Google to receive anonymized data from us. However, this is only the use and use of our Tag Manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymous form. We therefore agree to the anonymous disclosure of our website data. Despite extensive research, we were unable to find out exactly which aggregated and anonymous data is forwarded. In any case, Google deletes all information that could identify our website. Google aggregates the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. In benchmarking, own results are compared with those of competitors. Based on the information collected, processes can be optimized.

How long and where is the data stored?

If Google stores data, then this data is stored on Google's own servers. The servers are distributed all over the world. Most of them are located in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de you can read exactly where Google's servers are located.

How long the individual tracking tools store your data can be found in our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags of various tracking websites. In our data protection texts for the individual tracking tools, you will find detailed information on how to delete or manage your data.

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=221126532. If you want to learn more about Google Tag Manager, we recommend the FAQs under https://www.google.com/intl/de/tagmanager/faq.html.

Newsletter Privacy Policy

If you subscribe to our newsletter, you submit the above-mentioned personal data and give us the right to contact you by e-mail. We use the data stored as part of the registration for the newsletter exclusively for our newsletter and do not pass it on.

If you unsubscribe from the newsletter – you will find the link at the bottom of each newsletter – we will delete all data stored with the registration for the newsletter.

Facebook Privacy Policy

We use selected tools from Facebook on our website. Facebook is a social media network of Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer. Below we give an overview of the different Facebook tools, which data is sent to Facebook and how you can delete this data.

What are Facebook tools?

In addition to many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official name of Facebook. However, since the term is hardly known, we decided to call them just Facebook tools. These include:

  • Facebook-Pixel
  • social plug-ins (such as the "Like" or "Share" button)
  • Facebook Login
  • Account Kit
  • APIs (programming interface)
  • SDKs (Collection of Programming Tools)
  • Platform Integrations
  • Plug-ins
  • Codes
  • Specifications
  • Documentation
  • Technologies and services

Through these tools, Facebook expands services and has the ability to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads) we can reach exactly these people. In order for users to be shown suitable advertising, however, Facebook needs information about people's wishes and needs. In this way, the company is provided with information about user behaviour (and contact details) on our website. As a result, Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook.

Facebook calls data about your behavior on our website "event data". These are also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the effect of our advertising campaigns. Furthermore, analyses give us a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.

Facebook uses this information to compare the data with the data it has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called "hashing" takes place. This means that an arbitrarily large data set is transformed into a string. This also serves to encrypt data.

In addition to the contact data, "event data" is also transmitted. "Event Data" means the information we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. "Event data" can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the aforementioned matching process, Facebook deletes the contact data again.

In order to be able to deliver ads in an optimized way, Facebook only uses the event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transmitted to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. General information about the use of Facebook cookies can also be found on https://www.facebook.com/policies/cookies.

How long and where is the data stored?

Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data will be deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data.

A complete deletion of the data only takes place if you completely delete your Facebook account. Here's how to delete your Facebook account:

1) On the right side of Facebook, click Settings.

2) Then click on "Your Facebook Information" in the left column.

3) Now click "Deactivation and deletion".

4) Now select "Delete Account" and then click "Next and Delete Account"

5) Now enter your password, click "Next" and then "Delete Account"

The data that Facebook receives via our site is stored, among other things, via cookies (e.g. social plugins). In your browser, you can disable, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have brought you closer to the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the data policy on https://www.facebook.com/about/privacy/update.

Facebook Social Plug-ins Privacy Policy

On our website so-called social plug-ins of the company Facebook Inc. are integrated. You can recognize these buttons by the classic Facebook logo, such as the "Like" button (the hand with a thumbs up) or by a unique "Facebook plug-in" marking. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most used functions are the well-known "Like" and "Share" buttons.

The following social plug-ins are offered by Facebook:

  • "Save" button
  • Like button, share, send and quote
  • Page plug-in
  • Comments
  • Messenger-Plug-in
  • Embedded posts and video players
  • Group plug-in

Visit https://developers.facebook.com/docs/plugins for more information on how to use each plug-in. We use the social plug-ins on the one hand to offer you a better user experience on our site, on the other hand because Facebook can optimize our advertisements.

If you have a Facebook account or  have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g.dem "Like" button).

The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information concerning your browser.

In order to prevent Facebook from collecting a lot of data during your visit to our website and linking it to the Facebook data, you must log out of Facebook during your visit to the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit may be transmitted to Facebook. We would like to expressly point out that we do not know exactly about the exact contents of the data. However, according to our current state of knowledge, we try to inform you as well as possible about data processing. You can also read about how Facebook uses the data in the company's data policy under https://www.facebook.com/about/privacy/update.

The following cookies are at least set in your browser when you visit a website with social plug-ins from Facebook:

Name: dpr
Value:  not specified
Purpose: This cookie is used to make the social plug-ins on our website work.
Expiration date: after session

Name: fr
Value: 0jieyh4221126532c2GnlufEJ9.. Bde09j... 1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to function properly.
Expiry date: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for ads under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen yourself. If you are not a Facebook user, you can manage your usage-based online advertising on http://www.youronlinechoices.com/de/praferenzmanagement/ principle. There you have the option to deactivate or activate providers.

If you want to learn more about Facebook's privacy, we recommend the company's own data policy on https://www.facebook.com/policy.php.

Facebook Login Privacy Policy

We have integrated the practical Facebook login on our site. So you can easily log in with your Facebook account without having to create another user account. If you decide to make your registration via the Facebook login, you will be redirected to the social media network Facebook. There, the registration takes place via your Facebook user data. Through this login procedure, data about you or Your user behavior is stored and transmitted to Facebook.

To store the data, Facebook uses various cookies. In the following, we show you the most important cookies that are set or already exist in your browser when you log in to our site via Facebook login:

Name: fr
Value: 0jieyh4c2GnlufEJ9.. Bde09j... 1.0.Bde09j
Purpose: This cookie is used to make the social plugin work in the best possible way on our website.
Expiry date: after 3 months

Name: datr Value:
 4Jh7XUA2221126532SEmPsSfzCOO4JFFlPurpose:
 Facebook sets the "datr" cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.  
Expiry date: after 2 years

Name: _js_datr
Value:  deleted
Purpose: This session cookie sets Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiration date: after session

Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies are, for example, _ fbp, sb or wd. A complete list is not possible, as Facebook has a large number of cookies and uses them variably.

On the one hand, the Facebook login offers you a quick and easy registration process, on the other hand, we have the opportunity to share data with Facebook. This allows us to better tailor our offer and promotions to your interests and needs. Data we receive from Facebook in this way is public data such as

  • Your Facebook name
  • Your profile picture
  • a stored e-mail address
  • Freundeslisten
  • Buttons (e.g. "Like" button)
  • Geburtstagsdatum
  • Language
  • Residence

In return, we provide Facebook with information about your activities on our website. This includes, among other things, information about the device you use, which subpages you visit with us or which products you have purchased from us.

By using Facebook Login, you consent to data processing. You may revoke this Agreement at any time. If you would like to find out more information about data processing by Facebook, we recommend that you read the Facebook Privacy Policy at https://de-de.facebook.com/policy.php.

If you are logged in to Facebook, you can change your settings for ads under https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen yourself.

Instagram Privacy Policy

We have integrated functions of Instagram on our website. Instagram is a social media platform of Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is part of the Facebook products. The embedding of Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. If you visit pages of our website that have integrated an Instagram function, data will be transmitted, stored and processed by Instagram. Instagram uses the same systems and technologies as Facebook. Your data will therefore be processed across all Facebook companies.

In the following, we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control data processing. Since Instagram belongs to Facebook Inc., we get our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

What is Instagram?

Instagram is one of the most famous social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can only follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And, of course, we also reacted to this boom. We want you to feel as comfortable as possible on our website. That is why a varied preparation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected may also be useful for personalized advertising on Facebook. So our ads only get people who are really interested in our products or services.

Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally.

What data is stored by Instagram?

If you come across one of our pages that have built-in Instagram features (such as Instagram images or plug-ins), your browser automatically connects to Instagram's servers. Data is sent, stored and processed to Instagram. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram are also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data are, for example, name, address, telephone number and IP address. This customer data will not be transmitted to Instagram until it has been "hashed" beforehand. Hashing means that a record is transformed into a string. This allows you to encrypt the contact data. In addition, the above-mentioned "event data" will also be transmitted. By "event data" Facebook – and consequently Instagram – understands data about your user behavior. It may also happen that contact data is combined with event data. The contact data collected will be compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram features used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing works in the same way on Instagram as on Facebook. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. At the latest after 90 days (after comparison) this data will be deleted or anonymized. Although we have dealt intensively with Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

In the following, we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you don't have an Instagram account. If you are logged in to Instagram, significantly more cookies are of course set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: ""
Purpose: This cookie is most likely set for security reasons to prevent forgery of requests. However, we could not find out more precisely.
Expiry date: after one year

Name: mid
Value: ""
Purpose: Instagram sets this cookie to optimize its own services and offers in and outside Instagram. The cookie defines a unique user ID.
Expiration date: after the end of the session

Name: fbsr_221126532124024
Value: no information
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiration date: after the end of the session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session

Name: urlgen
Value: "{"194.96.75.33": 1901}:1iEtYv:Y833k2_UjKvXgYe221126532"
Purpose: This cookie is used for marketing purposes of Instagram.
Expiration date: after the end of the session

Note: We cannot claim to be exhaustive here. Which cookies are set in the individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between the Facebook Companies with external partners and with people you connect with worldwide. Data processing is carried out in compliance with its own data policy. Your data is distributed on Facebook's servers around the world, among other things for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you need to delete your Instagram account permanently.

Here's how to delete the Instagram account:

First, open the Instagram app. On your profile page, go down and click on "Help Center". Now you come to the company's website. On the webpage, click Manage Your Account, then click Delete Your Account.

If you delete your account altogether, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you is not part of your account and will not be deleted.

As mentioned above, Instagram stores your data primarily via cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the management always works a bit differently. Here we show you the instructions of the most important browsers.

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transfer between the United States and the European Union.  You can find out more at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We have tried to give you the most important information about data processing by Instagram. On https://help.instagram.com/519522125107875,
you can take a closer look at Instagram's data policy.

YouTube Privacy Policy

We have included YouTube videos on our website. So we can present you interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has embedded a YouTube video, your browser automatically connects to the YouTube or Google servers. Depending on the settings, different data is transmitted. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following, we would like to explain in more detail which data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

What is YouTube?

On YouTube, users can watch, rate, comment and upload videos for free. Over the past few years, YouTube has become one of the most important social media channels worldwide. In order for us to display videos on our website, YouTube provides a code snippet that we have included on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to provide you with the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine due to the embedded videos. Even if we place ads via Google Ads, Google – thanks to the data collected – can really only show these ads to people who are interested in our offers.

What data is stored by YouTube?

As soon as you visit one of our pages that has a YouTube video embedded, YouTube at least sets a cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your Internet service provider. Other data may include contact details, any reviews, sharing content via social media or adding it to your favorites on YouTube.

If you're not signed in to a Google Account or YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be stored because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a registered YouTube account. On the other hand, we show cookies that are set with a registered account. The list cannot claim to be complete, because the user data always depends on the interactions on YouTube.

Name: YSC
Value:  b9-CV6ojI5Y221126532-1
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session

Name: PREF value:
 f1=50000000Purpose:
 This cookie also registers your unique ID. Google receives statistics via PREF on how you use YouTube videos on our website.  
Expiry date: after 8 months

Name: GPS value:
 1Purpose:
 This cookie registers your unique ID on mobile devices to track GPS location.  
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value:  95Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our websites (with built-in YouTube video).
Expiry date: after 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID
Value:  zILlvClZSkqGsSwI/AU1aZI6HY7221126532-Purpose
: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiry date: after 2 years

Name: CONSENT
Value:  YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also serves security to check users and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: HSID
Value:  AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiry date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL...
Purpose: This cookie stores information about your login data.
Expiry date: after 2 years

Name: SAPISID
value:  7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiry date: after 2 years

Name: SID
Value:  oQfNKjAsI221126532-Purpose:
 This cookie stores your Google Account ID and your last sign-in time in digitally signed and encrypted form.
Expiry date: after 2 years

Name: SIDCC
value:  AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiry date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google's servers. Most of these servers are located in America. Under https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where Google's data centers are located. Your data is distributed on the servers. As a result, the data can be retrieved more quickly and is better protected against manipulation.

Google stores the collected data for different periods of time. Some data can be deleted at any time, others are automatically deleted after a limited time, and others are stored by Google for a longer period of time. Some data (such as items from My Activity, photos or documents, products) stored in your Google Account will remain stored until you delete it. Even if you're not signed in to a Google Account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

Basically, you can delete data in the Google account manually. With the automatic deletion feature of location and activity data introduced in 2019, information is stored for either 3 or 18 months depending on your decision – and then deleted.

Whether you have a Google Account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you do not want cookies, you can set your browser so that it always informs you when a cookie is to be set. So you can decide for each individual cookie whether you allow it or not. Since YouTube is a subsidiary of Google, there is a shared privacy policy. If you would like to learn more about the handling of your data, we recommend that you read the privacy policy at https://policies.google.com/privacy?hl=de.

Subscribe to YouTube Button Privacy Policy

We have installed the YouTube Subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white font against a red background and the white "Play icon" to the left. The button can also be displayed in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "Subscribe button" you can subscribe to our channel directly from our website and do not have to visit the YouTube website yourself. We want to make it as easy as possible for you to access our comprehensive content. Please note that YouTube may store and process data about you.

If you see a built-in subscription button on our site, YouTube – according to Google – sets at least one cookie. This cookie stores your IP address and our URL. YouTube can also learn information about your browser, your approximate location and your default language. In our test, the following four cookies were set without being logged in to YouTube:

Name: YSC
Value:  b9-CV6ojI5221126532Y
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session

Name: PREF value:
 f1=50000000Purpose:
 This cookie also registers your unique ID. Google receives statistics via PREF on how you use YouTube videos on our website.  
Expiry date: after 8 months

Name: GPS value:
 1Purpose:
 This cookie registers your unique ID on mobile devices to track GPS location.  
Expiration date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value:  22112653295Chz8bagyU
Purpose: This cookie tries to estimate the bandwidth of the user on our websites (with built-in YouTube video).
Expiry date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can store many of your actions/interactions on our website with the help of cookies and associate them with your YouTube account. YouTube receives, for example, information about how long you surf our site, which browser type you use, which screen resolution you prefer or what actions you perform.

YouTube uses this data on the one hand to improve its own services and offers, on the other hand to provide analyses and statistics for advertisers (who use Google Ads).

Google reCAPTCHA Privacy Policy

Our ultimate goal is to secure and protect our website in the best possible way for you and for us. To ensure this, we use Google reCAPTCHA from Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With reCAPTCHA we can determine if you are really a human being of flesh and blood and not a robot or other spam software. By spam we mean any unsolicited information that we receive electronically in an unsolicited manner. With the classic CAPTCHAS, you usually had to solve text or image puzzles for verification. With reCAPTCHA from Google, we usually don't have to bother you with such puzzles. In most cases, it is sufficient to simply tick a box and confirm that you are not a bot. With the new Invisible reCAPTCHA version you don't even have to tick a box anymore. You can find out exactly how this works and, above all, which data is used for this purpose in the course of this data protection declaration.

What is reCAPTCHA?

reCAPTCHA is a free captcha service from Google that protects websites from spam software and abuse by non-human visitors. Most often, this service is used when filling out forms on the Internet. A captcha service is a type of automatic Turing test designed to ensure that an action on the Internet is performed by a human and not by a bot. In the classic Turing test (named after computer scientist Alan Turing), a human determines the distinction between bot and human. With captchas, this is also done by the computer or a software program. Classic captchas work with small tasks that are easy for humans to solve, but have considerable difficulties for machines. With reCAPTCHA you no longer have to actively solve puzzles. The tool uses modern risk techniques to distinguish humans from bots. Here you only have to tick the text field "I am not a robot" or with Invisible reCAPTCHA even this is no longer necessary. With reCAPTCHA, a JavaScript element is integrated into the source code and then the tool runs in the background and analyzes your user behavior. From these user actions, the software calculates a so-called captcha score. Google calculates with this score even before the captcha input how high the probability is that you are human. reCAPTCHA or captchas in general are used whenever bots could manipulate or abuse certain actions (such as registrations, surveys, etc.).

Why do we use reCAPTCHA on our website?

We only want to welcome flesh-and-blood people on our side. Bots or spam software of various kinds can confidently stay at home. That's why we pull out all the stops to protect ourselves and offer you the best possible user-friendliness. For this reason, we use Google reCAPTCHA from Google. So we can be pretty sure that we will remain a "bot-free" website. By using reCAPTCHA, data is transmitted to Google to determine whether you are really human. reCAPTCHA therefore serves the security of our website and subsequently also your security. For example, without reCAPTCHA, it could happen that a bot registers as many e-mail addresses as possible in order to "spam" forums or blogs with unwanted advertising content. With reCAPTCHA we can avoid such bot attacks.

What data is stored by reCAPTCHA?

reCAPTCHA collects personal data from users in order to determine whether the actions on our website really come from people. This means that the IP address and other data that Google needs for the reCAPTCHA service can be sent to Google. Within the member states of the EU or other contracting states of the Agreement on the European Economic Area, IP addresses are almost always shortened beforehand before the data ends up on a server in the USA. The IP address will not be combined with other data held by Google unless you are logged in with your Google Account while using reCAPTCHA. First, the reCAPTCHA algorithm checks whether Google cookies from other Google services (YouTube. Gmail, etc.) are placed. reCAPTCHA then places an additional cookie in your browser and captures a snapshot of your browser window.

The following list of collected browser and user data is not exhaustive. Rather, they are examples of data that, to our knowledge, are processed by Google.

  • Referrer URL (the address of the page from which the visitor comes)
  • IP address (e.g. 256.123.123.1)
  • Information about the operating system (the software that enables the operation of your computer. Well-known operating systems are Windows, Mac OS X or Linux)
  • Cookies (small text files that store data in your browser)
  • Mouse and keyboard behavior (every action you perform with the mouse or keyboard is saved)
  • Date and language settings (which language or date you have preset on your PC is saved)
  • All Javascript objects (JavaScript is a programming language that allows websites to adapt to the user. JavaScript objects can collect all sorts of data under one name)
  • Screen resolution (shows how many pixels the image display consists of)

It is undisputed that Google uses this data and analyzes it even before you click on the "I'm not a robot" checkbox. With the Invisible reCAPTCHA version, even the ticking is omitted and the entire recognition process runs in the background. How much and what data Google stores exactly, you will not learn from Google in detail.

The following cookies are used by reCAPTCHA: Here we refer to the reCAPTCHA demo version of Google under https://www.google.com/recaptcha/api2/demo. All these cookies require a unique identifier for tracking purposes. Here is a list of cookies that Google reCAPTCHA has set on the demo version:

Name: IDE
Value:  WqTUmlnmv_qXyi_DGNPLESKnRNrpgXoy1K-pAZtAkMbHI-221126532-8
Purpose: This cookie is set by the company DoubleClick (also owned by Google) to register and report the actions of a user on the website in dealing with advertisements. In this way, the advertising effectiveness can be measured and appropriate optimization measures can be taken. IDE is stored in browsers under domain doubleclick.net.
Expiry date: after one year

Name: 1P_JAR
Value:  2019-5-14-12
Purpose: This cookie collects statistics on website usage and measures conversions. A conversion arises, for example, when a user becomes a buyer. The cookie is also used to show users relevant advertisements. Furthermore, the cookie can be used to prevent a user from seeing the same ad more than once.
Expiry date: after one month

Name: ANID
Value:  U7j1v3dZa2211265320xgZFmiqWppRWKOr
Purpose: We could not find out much information about this cookie. Google's privacy policy mentions the cookie in connection with "advertising cookies" such as "DSID", "FLC", "AID", "TAID". ANID is stored under Domain google.com.
Expiry date: after 9 months

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security purposes to screen users, prevent credential fraud, and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: NID Value:
 0WmuWqy221126532zILzqV_nmt3sDXwPeM5QPurpose:
 NID is used by Google to tailor advertisements to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. So you always get tailored advertisements. The cookie contains a unique ID to collect personal settings of the user for advertising purposes.
Expiry date: after 6 months

Name: DV
Value:  gEAABBCjJMXcI0dSAAAANbqc221126532-4
Purpose: As soon as you have ticked the "I am not a robot" checkbox, this cookie will be set. The cookie is used by Google Analytics for personalized advertising. DV collects information in anonymous form and is also used to make user distinctions.
Expiration date: after 10 minutes

Note: This list cannot claim to be complete, as experience has shown that Google changes the choice of its cookies again and again.

How long and where is the data stored?

By inserting reCAPTCHA, your data is transferred to the Google server. Where exactly this data is stored, Google does not make clear, even after repeated requests. Without having received confirmation from Google, it can be assumed that data such as mouse interaction, length of stay on the website or language settings are stored on the European or American Google servers. The IP address that your browser transmits to Google will not be merged with other Google data from other Google services. However, if you are logged in to your Google Account while using the reCAPTCHA plug-in, the data will be merged. The deviating data protection regulations of the company Google apply to this.

How can I delete my data or prevent data storage?

If you do not want any data about you and your behaviour to be transmitted to Google, you must log out of Google completely and delete all Google cookies before visiting our website or using the reCAPTCHA software. Basically, the data is automatically transmitted to Google as soon as you visit our site. To delete this data, you must contact Google Support on https://support.google.com/?hl=de&tid=221126532.

Therefore, if you use our website, you agree that Google LLC and its representatives automatically collect, process and use data.

You can learn more about reCAPTCHA on Google's web developer page on https://developers.google.com/recaptcha/. Although Google goes into more detail about the technical development of the reCAPTCHA, exact information about data storage and data protection-relevant topics is also searched in vain there. A good overview of the basic use of data by Google can be found in the in-house privacy policy on https://www.google.com/intl/de/policies/privacy/.

Vimeo Privacy Policy

We also use videos from the company Vimeo on our website. The video portal is operated by Vimeo LLC, 555 West 18th Street, New York, New York 10011, USA. With the help of a plug-in, we can show you interesting video material directly on our website. Certain data from you may be transferred to Vimeo. In this privacy policy, we show you what data it is, why we use Vimeo and how you can manage or prevent your data or data transfer.

What is Vimeo?

Vimeo is a video platform that was founded in 2004 and has been enabling streaming videos in HD quality since 2007. Since 2015, it has also been possible to stream in 4k Ultra HD. The use of the portal is free of charge, but paid content can also be published. Compared to the market leader YouTube, Vimeo attaches great importance to high-quality content in good quality. On the one hand, the portal offers a lot of artistic content such as music videos and short films, but on the other hand also interesting documentaries on a wide variety of topics.

Why do we use Vimeo on our website?

The aim of our website is to provide you with the best possible content. And as easily accessible as possible. Only when we have achieved this, we are satisfied with our service. The video service Vimeo supports us in achieving this goal. Vimeo offers us the opportunity to present you with high-quality content directly on our website. Instead of just giving you a link to an interesting video, you can watch the video right away with us. This expands our service and makes it easier for you to access interesting content. Thus, in addition to our texts and images, we also offer video content.

What data is stored on Vimeo?

When you visit a page on our website that has embedded a Vimeo video, your browser connects to Vimeo's servers. This results in a data transfer. This data is collected, stored and processed on the Vimeo servers. Whether you have a Vimeo account or not, Vimeo collects data about you. This includes your IP address, technical information about your browser type, operating system or basic device information. Furthermore, Vimeo stores information about which website you use the Vimeo service and which actions (web activities) you perform on our website. These web activities include, for example, session duration, bounce rate or which button you clicked on our website with built-in Vimeo function. Vimeo may track and store these actions using cookies and similar technologies.

If you are logged in as a registered member of Vimeo, more data can usually be collected, as more cookies may already have been set in your browser. In addition, your actions on our website are directly linked to your Vimeo account. To prevent this, you must log out of Vimeo while "surfing" our website.

Below we show you cookies that are set by Vimeo when you are on a website with integrated Vimeo function. This list is not exhaustive and assumes that you do not have a Vimeo account.

Name: player
Value:  "
"Purpose: This cookie stores your preferences before playing an embedded Vimeo video. This will give you your preferred settings again the next time you watch a Vimeo video.
Expiry date: after one year

Name: vuid
Value: pl1046149876.614422590221126532-4
Purpose: This cookie collects information about your actions on websites that have embedded a Vimeo video.
Expiry date: after 2 years

Note: These two cookies are always set as soon as you are on a website with an embedded Vimeo video. If you watch the video and click on the button, for example to "share" or "like" the video, further cookies will be set. These are also third-party cookies such as _ga or _gat_UA-76641-8 from Google Analytics or _fbp from Facebook. Exactly which cookies are set here depends on your interaction with the video.

The following list shows an excerpt of possible cookies that are set when you interact with the Vimeo video:

Name: _abexps
Value: %5B%5D
Purpose:  This Vimeo cookie helps Vimeo remember the settings you have made. This can be, for example, a preset language, a region or a user name. In general, the cookie stores data about how you use Vimeo.
Expiry date: after one year

Name: continuous_play_v3
Value:  1
Purpose: This cookie is a first-party cookie from Vimeo. The cookie collects information about how you use the Vimeo service. For example, the cookie stores when you pause or play a video.
Expiry date: after one year

Name: _ga
Value:  GA1.2.1522249635.1578401280221126532-7
Purpose: This cookie is a third-party cookie from Google. By default, analytics.js uses the cookie _ga to store the user ID. Basically, it serves to distinguish the website visitors.
Expiry date: after 2 years

Name: _gcl_au
Value:  1.1.770887836.1578401279221126532-3
Purpose: This third-party cookie from Google AdSense is used to improve the efficiency of advertisements on websites.
Expiry date: after 3 months

Name: _fbp
Value:  fb.1.1578401280585.310434968
Purpose: This is a Facebook cookie. This cookie is used to display advertisements or advertising products from Facebook or other advertisers.
Expiry date: after 3 months

Vimeo uses this data, among other things, to improve its own service, to communicate with you and to set its own targeted advertising measures. Vimeo emphasizes on its website that embedded videos only use first-party cookies (i.e. cookies from Vimeo itself) as long as you do not interact with the video.

How long and where is the data stored?

Vimeo is headquartered in White Plains, New York (USA). However, the services are offered worldwide. The company uses computer systems, databases and servers in the USA and other countries. Your data can therefore also be stored and processed on servers in America. The data remains stored by Vimeo until the company no longer has an economic reason for storing it. Then the data is deleted or anonymized. Vimeo complies with the EU-U.S. Privacy Shield Framework and may therefore collect, use and transfer data from users from the EU to the USA.

How can I delete my data or prevent data storage?

You always have the option to manage cookies in your browser according to your wishes. For example, if you do not want Vimeo to set cookies and thus collect information about you, you can delete or deactivate cookies at any time in your browser settings. Depending on the browser, this works a bit differently. Please note that after disabling/deleting cookies, various functions may no longer be available to their full extent. The following instructions show how to manage or delete cookies in your browser.

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

If you are a registered Vimeo member, you can also manage the cookies used in the Vimeo settings.

Vimeo is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt00000008V77AAE&status=Active. You can find out more about the use of cookies  at Vimeo on https://vimeo.com/cookie_policy, information on data protection at Vimeo can  be found on https://vimeo.com/privacy.

SoundCloud Privacy Policy

On our website we use functions (widgets) of the social media network SoundCloud of the company SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany. You can recognize the widgets by the well-known orange logo. By using functions such as playing music, data is transmitted to SoundCloud, stored and evaluated. In this privacy policy, we show you what data it is, why we use SoundCloud and how you can manage or prevent your data or data transfer.

What is SoundCloud?

The social media network SoundCloud is an online music platform used for the exchange and distribution of audio files. On SoundCloud, musicians or podcasters offer their audio files for download. In addition, SoundCloud allows you to integrate the audio files into other websites. And that's exactly what we did. Typical for SoundCloud are the graphical representations of the audio files in wave form and the comment bar. This allows registered users to listen to and comment on music or podcasts at any time.

Why do we use SoundCloud on our website?

Our goal is to provide you with the best possible service on our website. We don't just mean our products or services. A holistic customer service also includes how comfortable you feel on our website and how helpful our website is for you. Thanks to the embedded SoundCloud playback function, we can deliver acoustic content directly and free of charge. You do not have to follow any link to listen to an audio file, but can start right away from our website.

What data is stored on SoundCloud?

As soon as you visit one of our websites that has a widget (Like or Share button or play function) built in, your browser connects to a SoundCloud server. Your data can be transferred to SoundCloud, managed and stored there. For example, SoundCloud learns your IP address and which page (in this case ours) you visited and when. If you have a SoundCloud account and are logged in while browsing our website, the data collected will be assigned directly to your account. You can only prevent this by logging out of SoundCloud during your stay on our website. In addition to the above-mentioned information, the cookies also store data about your user behavior. For example, whenever you click a button, play a piece of music or pause, this information is stored in the cookies. The widget or SoundCloud is thus able to recognize you and sometimes the widget is also used to provide you with personalized content. SoundCloud not only uses its own cookies, but also third-party cookies such as Facebook or Google Analytics. These cookies are used by the company to obtain more information about your behaviour on external websites and its own platform. As a website operator, we do not receive any information about your user behaviour through the cookies used by SoundCloud. The data transmission and therefore also the information about technical devices and your behavior on the website takes place between you and SoundCloud.

In the following, we show cookies that have been set when you go to a website that has integrated SoundCloud functions. This list is only an example of possible cookies and cannot claim to be exhaustive. In this example, the user does not have a SoundCloud account:

Name: sc_anonymous_id
Value:  208165-986996-398971-423805221126532-0
Purpose: This cookie makes it possible to integrate files or other content into websites and stores a user ID.
Expiry date: after 10 years

Note:
Cookie sc_anonymous_id is set immediately when you are on one of our websites that has a Soundcloud function built in. You don't need to interact with the feature yet.

Name: __qca
Value:  P0-1223379886-1579605792812221126532-7
Purpose: This cookie is a third-party cookie from Quantcast and collects data such as how often you visit the site or how long you stay on the site. The collected information is then shared with SoundCloud.
Expiry date: after one year

Name: Sclocale
Value:  de
Purpose: The cookie stores the language setting that you have preset.
Expiry date: after one year

Name: _soundcloud_session
Value:  /
Purpose: We could not find out any specific information about this cookie.
Expiration date: after session

Name: _session_auth_key
Value:  /
Purpose: With the help of the cookie, session information (i.e. user behavior) can be stored and a client request can be authenticated.
Expiry date: after 10 years

In addition, SoundCloud also uses other third-party cookies such as _fbp, _ga, gid from Facebook and Google Analytics. SoundCloud uses all the information stored in the cookies to improve its own services and display personalized advertising.

How long and where is the data stored?

In principle, the collected data remains stored by SoundCloud as long as a user account exists or it is necessary for SoundCloud to achieve the business goals. Exactly how long is stored changes depending on the context and legal obligations. Even if you do not have an account and personal data has been stored, you have the right to request data deletion.

How can I delete my data or prevent data storage?

If you have a SoundCloud account, you can manage data processing via "Settings". Delete your entire account. However, you can also manage, delete or deactivate cookies in your browser exactly according to your requirements. The approach always depends on your browser. If you decide to delete or disable cookies, please note that not all functions may be available. The following instructions explain how to manage, delete or disable cookies in your browser.

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

We hope we have given you a good overview of the traffic through SoundCloud. If you would like to learn more about SoundCloud's privacy policy and general handling of data, we recommend that you read the company's privacy policy at https://soundcloud.com/pages/privacy.

Custom Google Search Privacy Policy

We have integrated the Google plug-in for user-defined search on our website. Google is the largest and best-known search engine in the world and is operated by the US company Google Inc. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European area. Custom Google Search allows data from you to be transferred to Google. In this privacy policy we inform you why we use this plug-in, which data is processed and how you can manage or prevent this data transfer.

What is Google Custom Search?

The Google Custom Search plug-in is a Google search bar right on our website. The search takes place as on www.google.com, only the search results focus on our content and products or on a limited search circle.

Why do we use Google Custom Search on our website?

A website with a lot of interesting content often becomes so big that you may lose track. Over time, we have also accumulated a lot of valuable material and we want you to find our content as quickly and easily as possible as part of our service. Google Custom Search makes finding interesting content a breeze. The built-in Google plug-in improves the overall quality of our website and makes it easier for you to search.

What data is stored by Google Custom Search?

Google Custom Search only transmits data from you to Google if you actively use Google Search built into our website. This means that only when you enter a search term in the search bar and then confirm this term (e.g. click on "Enter") will your IP address be sent to Google in addition to the search term, stored and processed there. Based on the cookies set (such as 1P_JAR), it can be assumed that Google also receives data on website use. If you search for content during your visit to our website via the built-in Google search function and are logged in with your Google Account at the same time, Google can also assign the collected data to your Google Account. As a website operator, we have no influence on what Google does with the data collected or how Google processes the data.

The following cookies are set in your browser if you use Google Custom Search and are not signed in with a Google Account:

Name: 1P_JAR
Value:  2020-01-27-13221126532-5
Purpose: This cookie collects statistics on website usage and measures conversions. A conversion arises, for example, when a user becomes a buyer. The cookie is also used to show users relevant advertisements.
Expiry date: after one month

Name: CONSENT
Value:  WP.282f52221126532-9
Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT also serves security to check users and protect user data from unauthorized attacks.
Expiry date: after 18 years

Name: NID value:
 196=pwIo3B5fHr-8Purpose:
 NID is used by Google to tailor advertisements to your Google search. With the help of the cookie, Google "remembers" your entered search queries or your previous interaction with ads. So you always get tailored advertisements.
Expiry date: after 6 months

Note: This list cannot claim to be exhaustive, as Google changes the choice of its cookies again and again.

How long and where is the data stored?

Google's servers are spread all over the world. Since Google is an American company, most of the data is stored on American servers. Under https://www.google.com/about/datacenters/inside/locations/?hl=de you can see exactly where the Google servers are located. Your data is distributed on different physical disks. As a result, the data can be retrieved more quickly and is better protected against possible manipulation. Google also has appropriate emergency programs for your data. For example, if Google has internal technical problems and servers stop working, the risk of service interruption and data loss remains low. Depending on which data it is, Google stores it for different lengths of time. You can delete some data yourself, others are automatically deleted or anonymized by Google. However, there is also data that Google stores longer if this is necessary for legal or business reasons.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your information. There is some data that you can delete at any time. If you have a Google Account, you can delete data about your web activity or choose to delete it after a certain amount of time. In your browser, you also have the option of disabling, deleting or managing cookies according to your wishes and preferences. Here you will find instructions for the most important browsers:

Chrome: Delete, enable, and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have placed on your computer

Internet Explorer: Deleting and managing cookies

Microsoft Edge: Delete and manage cookies

Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. More information can be found on https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. We hope we were able to bring you closer to the most important information about data processing by Google. If you want to learn more, we recommend Google's comprehensive privacy policy at https://policies.google.com/privacy?hl=de.